Challenge:
Expo graphics for the all-natural dog food, Better Bowl, must be created and finalized for print in one month. The printed materials must all be received by this deadline. There is also a limited budget for this project, so creative problem-solving will be needed to find the most cost-effective solutions. The display's overall look must communicate that this is dog food made from natural ingredients. The display must accommodate all the products included in the Better Bowl line.
Scroll down for the solution.
Above is the Photoshop mockup (left) and the actual display (right).
Solution:
After brainstorming with the marketing team, it was decided that we would go with a kitchen theme, supporting the motto that this dog food is as good as its owner's meals. Proper licensing was acquired for the selected images in the display. All files were expertly brought through the standard prepress workflow and delivered to the vendor with the necessary specifications. We found that we had money left over, so we made elements to make the display more interactive.
