Challenge:
Google Ads need to be created for Better Bowl, an all-natural dog food from Vetionx. There needs to be 19 for the Chicken flavor and 19 for the Veggie flavor, 38 in total, widely varying in size. (Not all ads are shown below.) Dimensions are provided and are very specific. Boldness is a key factor, along with hierarchy. Images highlighting the natural ingredients are essential. The call to action for either the Veggie “breakfast" option and Chicken “dinner" option must be clear and eye-catching.
Scroll down for the solution.
Better Bowl Chicken Flavor Google Ads
Solution:
Better Bowl branded colors and fonts were utilized to create a bold, fresh look, centered around carefully selected images of real, healthy ingredients. The supporting image of the dog reinforces the fact that this is dog food, so as to avoid any confusion. Negative space was used selectively so as not to overwhelm the eye. A small quote for the dog was added for humor and to add further intrigue.
Better Bowl Veggie Flavor Google Ads
