Challenge:
Both digital and print ads are needed for the Our Daily Bread Devotional book titled “Moments of Peace for Moms”. It is essential that these ads be minimalistic, yet also include all copy provided. They must evoke a calming, peaceful, and feminine aesthetic.
Scroll down for the solution.
Digital Ad
Print Ad
Solution:
Feminine colors were chosen, along with soft supporting imagery, including the hand-drawn watercolor brush strokes and gentle canvas background. Ample negative space was intentionally used to create a sense of tranquility. All copy is equally spaced so that the ad does not appear overwhelming.
