Challenge:
Our Daily Bread requires a mailer packet for new donors. The packet is meant to be a thank you and the opportunity to become an ongoing donor. It needs to reflect the Our Daily Bread branding with images of nature and follow the branding guide with the appropriate fonts and colors. Most importantly, it must intrigue new donors to become ongoing donors.
Scroll down for Solution.
Pocket Journal
Donation Card
Welcome Letter/Poster
Solution:
To create a cohesive look, two images with predominately blue nature scenes were chosen to be used on each piece of print collateral, aside from the back of the letter, which acts as a poster. Only one piece of the mailer is donation-related so as not to overwhelm the recipient. Branded type was used in standard and new ways for an aesthetically pleasing appearance.
