Challenge:
Animated homepage banner is needed for IMR (Innovative Marketing Results), a marketing firm specializing in creating winning content for the construction industry. The banner must include carefully chosen video clips that capture the essence of the construction industry.
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Solution:
Three video clips were diligently selected to capture the construction industry. The videos focus on the care and precision required by the industry. They were converted to black and white so as not to compete with the logo and cause visual distraction.
