After conducting user research, we established three main goals for the redesign:
1. Declutter, simplify, and remove repetitive elements from the homepage, especially within the navigation. This will reduce distraction and increase ease of use.
2. Update the appearance of the inventory listings to a more simple, minimalistic look that presents key information clearly.
3. Minimize the number of pages overall; keep it simple. Combine and remove pages as necessary to achieve this.