Challenge:
Vetionx requires a label for their new dog food, Better Bowl. Newly established branding standards must be used in thoughtful ways that make them come to life. Large amounts of information need to fit in a small amount of space. All information has been provided, along with guidelines for font required font sizes.
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Solution:
Large images of dogs were chosen to immediately communicate that this is dog food. Branded colors and fonts were used in creative ways together to create a hierarchy. Text was arranged in a stacked fashion on the front. Columns of text were used on the back label to include all information in an organized manner. Despite limited spacing, instructions for how to prepare the food were also included.
