Challenge:
Vetionx requires a label for their new dog food, Better Bowl. Newly established branding standards must be used in thoughtful ways that make them come to life. Large amounts of information need to fit in a small amount of space. All information has been provided, along with guidelines for font required font sizes.
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Solution:
Large images of dogs were chosen to immediately convey the fact this is dog food. Branding colors and fonts were used in creative ways together to create a hierarchy. Text was arranged in a stacked fashion on the front and columns of text were used on the back label to include all information in an organized manner. Instructions for how to prepare the food were also included in the limited space.
