Challenge:
Cornerstone University requested a brochure for their donations department, showcasing the difference donations can make in the lives and education of their students. However, this brochure must push boundaries and break into new territory stylistically for Cornerstone University while also maintaining current branding standards.
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Solution:
The branding system color palette and fonts were used to create a bold, direct, and concise design to reflect the mission statement for students: to learn to boldly reflect Christ in the world around them and confidently use their skills. Empowering and positive images were also selected to emphasize this. Branding elements were used in new, venturesome ways to reinforce the mission statement. These efforts include large, bold text, the use of gradients, and colorful images.
