Challenge:
Netvantage requires a simple infographic using provided online dating statistics. Data must be converted to amusing, easy-to-parse, creative graphics. There are no branding standards to adhere to, as this is a general infographic. Therefore, free reign is given in this regard. As long as information is provided in a clear, playful way, colors and fonts are up to the designer.
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Solution:
Shading and tints commonly used in emoji art have been utilized throughout. Custom emojis were created to use throughout the infographic to achieve the playful aesthetic requested. Bold, saturated colors were used in contrast with white space to create a fun, yet relaxed aesthetic.
Below is a concept sketch.
