Challenge:
Print collateral needed for Headspace Counseling, a private practice specializing in EMDR mental health treatment. The branding must include a limited color palette of blue and orange and a memorable, modern logo. These designs need to be bold, yet welcoming and comforting.
Solution:
To achieve a bold, yet calming design, tints of blue and orange were used. After many iterations and versions, the logo was narrowed down to two brain/message clouds communicating, capturing the brand’s tagline: “Let’s process this together”. This further encourages the client to feel safe and in good hands.
