Challenge:
An ad and email campaign for Painazol, a homeopathic nerve pain reliever from HelloLife, needs to be created within a week. This campaign must feature all information about the product as well as pricing in a quick, easy-to-digest fashion. There must be a clear call to action to buy the product, along with sale information. Branding colors for Painazol and fonts must be utilized throughout. The mood must be calming, and tranquil.
Scroll down for Solution.
Painazol Email Campaign
Painazol Google Ad
Painazol Google Ad
Painazol Google Ad
Solution:
Relaxing images featuring an active couple were chosen to convey that this product works well for pain relief. The main image of the couple with their arms outstretched also helps to draw the viewer’s eye across the ad. The email and large ad contain a hierarchy that is read easily from top to bottom, while the other horizontal ads are read easily from left to right to accommodate the eye’s natural reading pattern.
